Morphe is known for its cutting-edge beauty products which are incredibly reasonably priced. Set up by brother and sister Linda and Chris Tawli in 2008, it was one of the first start-up beauty companies to recognise the power of social media and influencers on the market. This doesn't impact the Morphe products that you love and we will continue to launch new products. In an updated statement on Friday, Morphe said: "Our parent company Forma has agreed to be acquired by a group of investors in a court-supervised sale. Customers can continue to shop Morphe online and at select retailers.
We are forever grateful to our store teams for their passion, talent and dedication over the years.
On Twitter, officials at Morphe wrote: "We have made the difficult decision to close all Morphe stores in the U.S.
Morphe (Image: Nottingham Post/Marie Wilson)
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